First Published in pmhut.com By John Maver
- Your customers have changed - physically. With mergers, take-overs and buy outs many are no longer in business or at least not in the same business.
- Your customers have changed - mentally. The mind set is very different. The “recession” thinking has companies cutting back and reducing their workforce. Your product positioning has to change.
- Your customers have changed organizationally. They do business in very different ways with the new technologies.
- Your competitors have changed – physically. Just like your customers they may have been subject to major changes. Many organizations are in disarray after the cost cutting mergers or buy outs. Opportunity!!!!
- Your competitors have changed – strategically. Our findings indicate that many have no strategic plan. Therefore your plan can have dramatic impact.
- You may have changed. You are smaller, leaner, more focused. How can you capitalize on the increased speed that it brings?
- Your channels have changed. The dot coms brought many new ideas. The goods ones stuck.
- Your opportunities have changed. Companies that are ready can really capitalize on the upswing that is certainly going to happen as the economy improves.
- Your available talent pool has changed. Many top quality people are available and loyalty has taken another knock. Trade up and get the right people.
- Your outsourcing opportunities have changed. Successful companies outsource all but their core competencies.
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